Business
Some of the Creators Who Made Creating Feel Possible
By the time most of us find them, the audience is already there, the big opportunities are already around them, the big names you know are already appearing in their content, and e…
Blog
Ideas, practical guides and stories for creators building their presence and business.
Get new articles in your inbox
Practical writing on the business side of creating. No noise, and you can leave any time.
Latest articles
9 articles
Business
How long do you think it takes to set up your Marloden?
When a brand wants to work with you, they usually want to see your work, find your socials, know what you offer, what you charge, whether you’re available, and sometimes, understan…
Business
Must You Call Yourself a Creator?
Imagine you started posting because you liked making things. Maybe you make videos, share things you know, show your outfits, talk about things you find interesting, or just post w…
Business
Your Creator Business just found a Home.
You can spend years building an audience,creating work, landing opportunities and figuring out your rates, but the moment a brand wants to work with you, you're suddenly digging th…
Business
Creator Decode, Part 1
This week, we’re decoding some of those creator words you hear all the time but might not actually understand. We hear words like “the algorithm,” “reach,” “engagement” and “impres…
Business
Why We're Building Marloden
For some time now, we've been paying close attention to the creator economy, especially here in Africa. We've read stories, followed conversations online and watched creators share…
Business
The five underrated things to do when a brand reaches out to you.
Business
The five underrated things to do when a brand reaches out to you.
Most creators think getting the brand text is the win, it's actually just the beginning. The brand reached out, yes, but the deal isn't yours yet. What you do in the next few hours…
Business
They loved your content and still didn't give you the deal, here's why.
Let me tell you something that took a lot of creators too long to figure out. When a brand reaches out to you it's not an audition, you already passed the audition, your content di…